Use multiple resources to promote your practice. Your pedo practice should utilize various marketing outlets, including your website and social media, to create greater awareness about your services. …

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Saying “You’ll have to ask someone else” sends the wrong message. You may not always know the answers to parents’ questions, but you probably know who does. Rather than leaving it up to parents to ask …

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Advice for the Pediatric Dentist – Support and encourage the team. Clear communication and supportive coaching become more critical as the practice grows. A good mentor helps individuals reach their …

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Advice for the Hygienist –Build value for hygiene appointments. One of the best methods for young patients to achieve optimal oral health is an effective hygiene recare system. Develop powerful …

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Make the best impression possible on patients and parents. It’s natural for members of the practice team to have disagreements about various aspects of their work. These can lead to stress if left …

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Don’t just communicate… influence. Whenever you are communicating with parents, keep practice objectives in mind. Go beyond information to motivation, influencing parents to show up for appointments, …

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Track referral sources. A critical question to ask when a parent of a new patient calls is, “Whom may we thank for referring you to our office?” This will enable you to track what GP, pediatrician or …

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Hold more productive meetings. Open discussion and honesty are critical in office meetings. The practice needs to create a receptive environment where everyone feels comfortable speaking up and …

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Secure computers at the end of the day. All practice computers should be shut down or locked when the office is closed to prevent any type of security breach. A running computer could give the wrong …

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Actively seek more parent referrals. There’s an even better promoter of your practice than the dentist or the staff… it’s parents. They can be your goodwill ambassadors. Many are willing to take on …

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Encourage parents to go to the practice’s website and social media sites. In conversations with parents, if you discover that they haven’t visited your website, “friended” the office on Facebook or …

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