Increasing Practice Production Every Year
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Make your practice a fun place for adults to visit. Reserve a section of your reception area for parents. Provide a wide selection of magazines that appeal to men and women. Stock a beverage area with …
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Advice for the Front Desk Team – Track referrals. When new parents call, team members should inquire, “Who can we thank for referring you to us?” or “How did you hear about our office?” This will …
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Advice for the Pediatric Dentist – Appoint more than one staff member to handle finances. Reduce the opportunity for a team member to falsify accounts by having more than one person working on …
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Learn how to be a better listener. Most of us consider ourselves good listeners, but we often hear only what we want to hear. To improve your listening skills, ask what teammates think about a …
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Create synergy between your website, blogs, email and social media accounts. The real power of the internet lies in its connectivity. Whatever you put online should have easy connectors to other …
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Advice for the Front Desk Team – Make the first phone call count. The new patient call is an essential marketing opportunity. With excellent scripting that not only welcomes callers warmly but also …
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Review quarterly performance. How close is the practice to reaching its goals for production, collections, new patients, etc., for this quarter? Which systems need improvement to hit established …
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Advice for the Pediatric Dentist – Dispense products that promote good oral health. It’s not about making money. It’s about demonstrating to parents that you want their child to have better oral …
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Advice to the Front Desk Team – Make sure your tone of voice matches your words. Avoid going through the motions when greeting parents and patients. If you say you are happy to see them, your tone of …
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Advice for the Scheduling Coordinator – Create an “Ideal Day” template. Work with the pediatric dentist and your fellow team members to define an ideal day at the practice. Factoring in personal …
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Advice for the Hygienist – Build strong relationships with patients and parents. You probably have more direct contact with parents and patients than anyone else in the practice. This means that by …
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Advice to the Treatment Coordinator – Promote the pediatric dentist during the consult. Many parents have no idea what the doctor has accomplished. For example, board certification is a distinction …
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