Increase parent referrals. Successful pedo marketing includes the use of contests, parent testimonials, scripting and brochures. Levin Group’s target is for pedo practices to have multiple internal …
Create an engaging online presence.
Create an engaging online presence. Use Facebook, Twitter, other social media and blogs to build a strong community of patients, parents and prospective patients. By establishing an effective social …
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Scripting the New Patient Call.
Scripting the New Patient Call. When parents of prospective patients call, the practice’s overriding objective is to schedule a consult within seven business days. You also need to build value for the …
Learn to change.
Learn to change. Pediatric dentistry is constantly evolving. So should your skills. Team members should receive yearly training in the appropriate areas, including clinical, administrative and …
Get to know patients.
Get to know patients. Every time patients come to the practice, try to learn at least one new thing about them. By asking the question, “What have you been up to?” you start a discussion that often …
Create a quarterly e-newsletter.
Create a quarterly e-newsletter. It’s important to keep patients and parents updated about services provided, continuing education courses taken by the doctor, staff news and other positive …
Love what you do.
Love what you do. Pediatric dentists and teams should be passionate about what they do—and not be hesitant to show it. Why? Because passion is contagious. Team members should understand that parents …
Don’t delay following up on past due payments.
Don’t delay following up on past due payments. Call parents when they’re one day overdue and ask them for a commitment to pay. Simply reminding them of their obligation will often be all that’s needed …
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Conduct surveys once or twice a year.
Conduct surveys once or twice a year. Surveys of parents should include 5–10 questions and take only a few minutes to complete either in the office or online. By listening to parents, the practice can …
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Use multiple resources to promote your practice.
Use multiple resources to promote your practice. Your pedo practice should utilize various marketing outlets, including your website and social media, to create greater awareness about your services. …
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Saying “You’ll have to ask someone else” sends the wrong message.
Saying “You’ll have to ask someone else” sends the wrong message. You may not always know the answers to parents’ questions, but you probably know who does. Rather than leaving it up to parents to ask …
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Advice for the Pediatric Dentist – Support and encourage the team.
Advice for the Pediatric Dentist – Support and encourage the team. Clear communication and supportive coaching become more critical as the practice grows. A good mentor helps individuals reach their …
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