Referral Marketing Strategy Tip: Stay motivated. Have you lost some of your referral marketing motivation? When life gets overwhelming and busy, many specialists slack off on communicating with …

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Training should include scripting based on step-by-step documentation. When a practice has documented, step-by-step systems and a team that’s trained on those systems with scripting, doctors can focus …

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Referral Marketing Strategy Tip: Make things easy for referrers. Specialty practices with five-star customer service get the most attention from referring doctors. Why? They offer problem-free …

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Performance Target: Implement 15 ongoing patient marketing strategies. A consistent marketing program requires more than just a few strategies. By using 15 strategies throughout the year, you’ll have …

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Advice to Administrative Staff Members – Dress to impress. Patients come to your practice for professional services, so attire that’s too casual or sloppy will send the wrong message. Doctors and …

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Referral Marketing Strategy Tip: Spend time with top referrers. You have four types of referring doctors. A, B, C and D. A’s are your most important referring doctors and typically make up a larger …

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For Practice Owners – Valuation Factor: The Lease. If you lease your office space, it can be a critical factor in practice valuation. A lease that expires within a year or two will reduce practice …

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Referral Marketing Strategy Tip: Know the status of your referrals. Are your referrals growing, flat, or declining? If they are flat or declining, what are you doing to turn things around? You could …

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Learn from rejection of proposed treatment. When patients decline a case, you may tend to feel badly and take it personally. Learn to do what the best salespeople do. Rejection actually motivates them …

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Display pictures of family members and friends around the office. Parents and patients will feel closer to the doctor and team members if they get glimpses into your personal lives. Family portraits, …

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Referral Marketing Strategy Tip: Provide five-star service every day. It’s obvious that specialty practices with five-star customer service are typically the most successful. Problem-free practices …

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Don’t let patients leave without scheduling their next appointment. According to one of the founders of the Ritz Carlton, known for its outstanding customer service, the single most important factor …

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