If you’re thinking about adding an insurance plan to your office start by doing an analysis. Determine how many patients in your practice are already in the plan because their reimbursements will be …
Advice for the Marketing Coordinator – To define your brand, ask your patients.
Advice for the Marketing Coordinator – To define your brand, ask your patients. It’s hard for most dental practices to justify investing in market research. But there’s an alternative way to figure …
Advice for Administrative Staff Members – Protect the doctor’s time.
Referral Marketing Strategy Tip: Text referring doctors about their patients. Referring doctors want to know about their patients’ experience in your office. Send a text letting them know their …
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For Practice Owners – Valuation Factor: Staff Longevity.
For Practice Owners – Valuation Factor: Staff Longevity. When team members have been with the practice for a long time, it suggests that they can provide continuity as your practice changes hands. It …
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Referral Marketing Strategy Tip: Make changes after bad reviews.
Referral Marketing Strategy Tip: Make changes after bad reviews. Will you get bad reviews? Of course you will. Everybody does. The real question is, are you getting a lot of them? When you get a lot …
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Every team member should know the top three benefits of every service.
Every team member should know the top three benefits of every service. Staff training should include teaching everyone what services the practice offers and the top three benefits of each. This is …
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Maximize team participation in monthly meetings.
Maximize team participation in monthly meetings. Everyone on the practice team can make meaningful contributions to discussions, if encouraged. Create a receptive environment where everyone feels …
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Be willing to admit you don’t understand something.
Be willing to admit you don’t understand something. Many of us hesitate to admit we’re confused about what’s being discussed. If you’re not following the conversation, speak up. Ask for more …
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Referral Marketing Strategy Tip: Build relationships.
Referral Marketing Strategy Tip: Build relationships. We were recently asked by a client why referral marketing can work so well for some practices and not so well for others. The answer is simple. …
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Make a great first impression on patients.
Make a great first impression on patients. When new patients present to your office, they’ll judge your practice on the basis of the “feel” they get rather than on clinical factors. Whatever your role …
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Increase efficiency and decrease stress with systems.
Increase efficiency and decrease stress with systems. The truth about successful practice management is that it really is all about efficiency. Most dental practices have high levels of stress and …
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Referral Marketing Strategy Tip: Get out of the office.
Referral Marketing Strategy Tip: Get out of the office. If your marketing coordinator (MC) isn’t making regular deliveries to referring offices, then you’re practice isn’t really in the game. …
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