Referral Marketing Strategy Tip: Make Convenience a Priority. One of the most important messages to send to your referring doctors is that your practice is convenient for their patients. Referring …

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Don’t underestimate the effects of stress. A little stress often enables people to perform well. But a lot of stress, day after day, can cause serious damage. Stress wears you down physically, …

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Advice for the Team – Keep administrative duties from reducing production. Your practice has a team for a reason—to make it possible for the doctor to spend more time chairside, providing care to …

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Referral Marketing Strategy Tip: Host a Seminar. One of the best strategies to demonstrate appreciation for referring doctors is to host a seminar for the doctors and their staff. Between the …

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Advice for the Practice Owner – Create a business culture. Your practice is a business. Communicate this concept to your team. Help them understand that your goal as a practice is to not only provide …

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Referral Marketing Strategy Tip: Reach Out. As a surgical specialist you don’t have a lot of time to spend on referral marketing. That’s why you have a marketing coordinator. But there’s one thing the …

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Help new team members get up to speed quickly. “Training new team members” may not be in your job description, but that shouldn’t stop you from giving sound advice or walking novices through …

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Advice for the Practice Owner – Before making a decision ask yourself, “Will this benefit our patients?” To become a more patient-centric practice, you should look at every decision—large or small—in …

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Referral Marketing Strategy Tip: Be Supportive. One of the things that referring doctors appreciate greatly is knowing that their specialist is there for total support. At some point, every referring …

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Advice for the Practice Owner – Make business learning a priority. As a surgical specialist, you continually learn and sharpen your clinical skills so that you can always provide the best possible …

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Advice for the Marketing Coordinator – Don’t panic when a once-successful strategy fails to perform. It happens. Even the best strategies can fall flat, especially if they have been overused. …

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Advice for the Marketing Coordinator – Get to know the local business community. Visit nearby businesses and introduce yourself. Even though your practice may be in the same shopping center or …

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