Advice for the Marketing Coordinator – Make marketing a constant for your practice. Haphazard marketing invariably generates inconsistent results, which lead to lower production and decreased …
Check Your Referral Marketing Activity Level.
Check Your Referral Marketing Activity Level. Many specialists start off with excellent referral marketing outreach. Then after a few years, they begin to lose time and motivation to carry out these …
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Reach out to lower level A & B referring doctors.
Reach out to lower level A & B referring doctors. You may only talk to A & B referring doctor out of necessity when discussing a patient or a case, however, you should contact them on a …
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Look for opportunities to provide superior customer service.
Look for opportunities to provide superior customer service. In today’s more competitive environment, you want your patients to feel highly satisfied with the care they receive at your office. The …
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Plan how you’ll respond to a crisis.
Plan how you’ll respond to a crisis. What will you do if there’s an extended power outage or lack of online connectivity? How will you cope with a fire or flood that prevents you from using your …
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Reaching out and touch referring doctors.
Reaching out and touch referring doctors. Select two or three referring doctors a day and call them to review patient cases and thank them for the referral. When you take the time to reach out it is …
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Advice for the Surgical Specialist – Present treatment with a positive attitude.
Advice for the Surgical Specialist – Present treatment with a positive attitude. If you don’t convey your strong convictions about the treatment you’re recommending, you’re less likely to get a …
Always stay focused on referral marketing.
Always stay focused on referral marketing. An increase in production can cause surgical practices to spend less time reaching out to referring doctors. However, a practice growth period is EXACTLY …
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Principles of Practice Leadership: Know when to simply give orders.
Principles of Practice Leadership: Know when to simply give orders. Though practice teams will not thrive or excel when subjected to a steady stream of orders from the leader, there are times when a …
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Create an environment where feedback is truly welcome.
Create an environment where feedback is truly welcome. Whether from patients or team members, constructive feedback can help you increase efficiency, profitability and career satisfaction. But if you …
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Advice for the Practice Leader – Give credit where it’s due.
Advice for the Practice Leader – Give credit where it’s due. Everyone on the team should acknowledge when someone comes up with a good idea… but it’s especially important for you to do so. As practice …
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Involve more than one staff member in handling practice finances.
Involve more than one staff member in handling practice finances. This minimizes the possibility of someone falsifying accounts for personal gain. Never let the person who collects money also make …
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