Advice for the Surgical Specialist– Build a more cohesive team. Begin your next monthly staff meeting with everyone sharing an interesting fact about themselves that no one on the team knows. It could …

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Referral Marketing Strategy Tip: Ask every patient how their visit was. By asking a patient how their visit went and receiving a positive response, you create an opportunity to ask them to tell their …

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Measure practice performance. Only numerical data can give you an accurate picture of how the practice is doing. Identify Key Production Indicators you want to follow and track them regularly using …

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Referral Marketing Strategy Tip: If referrals start to drop off, take immediate action. Many specialists don’t even notice that referrals have dropped off until it starts to become a big problem. Once …

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Unless the answer’s “No,” follow up. Patients are more hesitant to approve proposed treatment these days. Patients who don’t schedule for treatment should receive a follow-up phone call within a week. …

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Respond to team conflict quickly and calmly. It may be tempting to ignore conflict, but it’s better to respond right away as a mediator. The dentist or office manager should meet privately with the …

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Referral Marketing Strategy Tip: Expect the unexpected. Is your front desk staff prepared for unusual or annoying requests from referring practices? If they’re not it can result in some uncomfortable …

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Referral Marketing Strategy Tip: Solve Problems Quickly. What do you do when there’s a potential problem with the referring doctor? Whether there’s an issue with a patient or customer service has been …

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Make eye contact. When speaking with patients, always make eye contact throughout the interaction. Patients want to feel that they are your number-one concern. If you’re looking down or going through …

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Survey your patients. Surveying patients can provide valuable insight into how your practice is perceived and give everyone in the practice a good idea of areas where you need to improve. Surveys …

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Referral Marketing Strategy Tip: Get Going. Is your marketing program in full swing? We meet many specialists who keep talking about launching their marketing program and never quite seem to get …

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Redesign systems one at a time. Rather than trying to update all your systems at once, start with the scheduling system and then move on from there. Fill your new scheduling capacity by improving …

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