Advice for the Doctor – Try not to react defensively to unfavorable social media reviews. The age-old advice to pause and take a deep breath before responding in confrontational situations certainly …
Referral Marketing Strategy Tip: Address slow referral growth immediately.
Referral Marketing Strategy Tip: Address slow referral growth immediately. Most specialists don’t know that you shouldn’t wait until your referrals go flat or decline to improve your referral …
Continue Reading about Referral Marketing Strategy Tip: Address slow referral growth immediately. →
Write the script for a better patient experience.
Write the script for a better patient experience. Every routine interaction between staff and patients contributes to the quality of the patient experience, for better or worse. Well-written and …
Continue Reading about Write the script for a better patient experience. →
Referral Marketing Strategy Tip: If you want more referrals you have to do more.
Referral Marketing Strategy Tip: If you want more referrals you have to do more. With today’s practices facing a higher level of competition, 2, 5, or even 10 marketing activities won’t work—you need …
Fight boredom with goals.
Fight boredom with goals. Are you bored? All jobs can at get boring at times. We go through these phases and even think that everybody else has a job that is more exciting. Actually, most people …
Advice for the Front Desk – Greet arriving patients by name.
Advice for the Front Desk – Greet arriving patients by name. One easy way to make a very positive impression on your patients is to call them by name when they arrive for appointments. Review the …
Continue Reading about Advice for the Front Desk – Greet arriving patients by name. →
Referral Marketing Strategy Tip: Don’t forget low-level and non-referring doctor.
Referral Marketing Strategy Tip: Don’t forget low-level and non-referring doctor. When was the last time you reached out to a low-level or non-referring doctor? Specialists gradually begin to avoid …
Stop reacting to everything.
Stop reacting to everything. 20% of what you react to doesn’t even need an answer and 50% doesn’t need an answer right away. As a practice leader, you want to encourage your team to be able to make …
Referral Marketing Strategy Tip: Prepare for the competition.
Referral Marketing Strategy Tip: Prepare for the competition. Today it seems that competition is coming from everywhere. It could be other specialists, referring doctors, DSOs, and now in …
Continue Reading about Referral Marketing Strategy Tip: Prepare for the competition. →
Be careful with your insurance coding.
Be careful with your insurance coding. We are noticing more and more online advice that suggests how certain cases should be submitted. However well-intentioned, many of these recommendations violate …
Continue Reading about Be careful with your insurance coding. →
Referral Marketing Strategy Tip: Think of creative ways to stay in touch.
Referral Marketing Strategy Tip: Think of creative ways to stay in touch. There was a time when going to lunch was an easy way to touch base with a referring doctor. However today many referring …
Continue Reading about Referral Marketing Strategy Tip: Think of creative ways to stay in touch. →
Make one change at a time.
Make one change at a time. Making effective changes in a busy dental practice isn’t easy. It’s like changing tires on a car going 65 miles an hour. Our suggestion is to select one improvement you want …
