Stop reacting to everything. 20% of what you react to doesn’t even need an answer and 50% doesn’t need an answer right away. As a practice leader, you want to encourage your team to be able to make …
Referral Marketing Strategy Tip: Prepare for the competition.
Referral Marketing Strategy Tip: Prepare for the competition. Today it seems that competition is coming from everywhere. It could be other specialists, referring doctors, DSOs, and now in …
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Be careful with your insurance coding.
Be careful with your insurance coding. We are noticing more and more online advice that suggests how certain cases should be submitted. However well-intentioned, many of these recommendations violate …
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Referral Marketing Strategy Tip: Think of creative ways to stay in touch.
Referral Marketing Strategy Tip: Think of creative ways to stay in touch. There was a time when going to lunch was an easy way to touch base with a referring doctor. However today many referring …
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Make one change at a time.
Make one change at a time. Making effective changes in a busy dental practice isn’t easy. It’s like changing tires on a car going 65 miles an hour. Our suggestion is to select one improvement you want …
Referral Marketing Strategy Tip: Don’t ignore declining referrals.
Referral Marketing Strategy Tip: Don’t ignore declining referrals. What do you do if you notice that a referring doctor has stopped sending referrals? Tackle it head on by working to repair it in a …
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Say something nice
Say something nice. Doctors and team members should compliment each other in front of patients. Spend your day looking for sincere ways to compliment people for doing a great job, helping out, or …
Create core values for your team.
Create core values for your team. If you want to have a great team you need to establish your five core values. Core values are the heart and soul of the practice and set the tone for how your team …
Referral Marketing Strategy Tip: Support general dentists.
Referral Marketing Strategy Tip: Support general dentists. You’re probably well aware that general dentists are performing more specialty treatment, but do you know why? While many general dentists …
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Review quarterly performance.
Review quarterly performance. How close is the practice to reaching its goals for production, collections, new patients, etc., for this quarter? Which systems need improvement to hit established …
Referral Marketing Strategy Tip: Address four key areas.
Referral Marketing Strategy Tip: Address four key areas. The level of competition in specialty practice is growing and putting pressure on how to acquire referrals and maintain a successful referral …
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Performance Target: Train all team members on every system within 90 days.
Performance Target: Train all team members on every system within 90 days. Gaps in learning prevent team members—and your practice—from reaching their potential. By reviewing systems checklists and …
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