Advice for the Practice Leader – Schedule monthly meetings with your associate. To make sure your associate gets up to speed quickly and that both of you are satisfied with the way the arrangement is …
Referral Marketing Strategy Tip: Host a Signature Event.
Referral Marketing Strategy Tip: Host a Signature Event. Become known for one major event every year. Some practices provide an outstanding seminar with a nationally recognized speaker. Others have an …
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Survey your patients.
Survey your patients. Surveying patients can provide valuable insight into how your practice is perceived and give everyone in the practice a good idea of areas where you need to improve. Surveys …
Advice for the Surgical Specialist – Personalize presentations for each patient.
Advice for the Surgical Specialist – Personalize presentations for each patient. Answer some key questions prior to the presentation, including… What personal facts do I know about this patient? What …
Referral Marketing Strategy Tip: Do More Than Lunch.
Referral Marketing Strategy Tip: Do More Than Lunch. These days, inviting a referring doctor to lunch is no longer as easy picking up the phone and deciding on a day and time. Unfortunately, people’s …
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Put scripts into your own words.
Put scripts into your own words. Scripts should not be recited word for word, like a speech you’ve memorized. Learn to communicate the scripted points in a way that’s natural for you. Scripts are …
Referral Marketing Strategy Tip: Hire a Marketing Coordinator.
Referral Marketing Strategy Tip: Hire a Marketing Coordinator. Every specialty practice needs a marketing coordinator. They are the number one key to success of your referral marketing program. …
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Advice for the Practice Leader – Control spending impulses.
Advice for the Practice Leader – Control spending impulses. You may be tempted to buy the latest equipment, but you should exercise fiscal discipline. Evaluate new technologies carefully, not only to …
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Hand every patient a walkout statement.
Hand every patient a walkout statement. This document should show the treatment performed, what has been paid and what amount has been billed to insurance. Inform patients that anything not covered by …
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Referral Marketing Strategy Tip: Practice Good Habits.
Referral Marketing Strategy Tip: Practice Good Habits. The most successful people in the world focus on a set of habits every morning that they believe will determine the success of their day. This …
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Order supplies on an as-needed basis.
Order supplies on an as-needed basis. Automatic ordering of supplies can lead to inefficiency, misuse of office space and outright waste. For example, a year’s supply of gauze pads gathering dust in a …
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Referral Marketing Strategy Tip: Write a Note.
Referral Marketing Strategy Tip: Write a Note. Here is an incredible idea. We’ve tested it and it’s fantastic. Digital correspondence is so prevalent in today’s society that a nice handwritten note …
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