Advice for the Surgical Specialist – Don’t create (and then neglect) a second location. Many satellite offices perform poorly because they’re perceived differently from the main location and receive …
For more efficient use of your time, review system checklists regularly.
For more efficient use of your time, review system checklists regularly. Your surgical practice should have a step-by-step checklist for each management system you use. Team members can brush up on …
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Advice for the Front Desk Team – Give written notice that payment is due.
Advice for the Front Desk Team – Give written notice that payment is due. It’s most cost-effective to collect what patients owe before they leave the office. If this is not possible, don’t just …
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Keep your online presence current.
Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep …
Don’t overdo control of overhead.
Don’t overdo control of overhead. Any successful businessperson will tell you, “You have to spend money to make money.” To thrive in the new dental economy, a surgical practice must invest in …
Principles of Practice Leadership: Bring out your inner “coach.”
Principles of Practice Leadership: Bring out your inner “coach.” Understand that the relationship between a leader and a follower will work best when it’s like that of a teacher and a student. Rather …
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Strive for solutions in staff meetings.
Strive for solutions in staff meetings. An ideal staff meeting can make all the difference in office morale. Keep in mind that the meeting is about identifying challenges and creating solutions. End …
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Monitor all cash flow carefully.
Monitor all cash flow carefully. Effective financial management depends on knowing exactly where the practice’s money comes from and where it goes. Track all collections, purchases and expenses. …
Consider supporting a charity.
Consider supporting a charity. Most big companies today champion a cause in a very visible way. The National Football League, for example, promotes breast cancer awareness during the month of October. …
Be prepared to answer patients’ questions.
Be prepared to answer patients’ questions. If patients want to know more about the recommended procedure, take the time to inform and, if need be, reassure them. Anticipate questions, and use …
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Try to fill the most difficult spaces in the schedule first.
Try to fill the most difficult spaces in the schedule first. Most people prefer appointments first thing in the morning, around lunchtime or at the end of the day. Offer surgical patients the less …
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Advice to Administrative Staff Members – Dress to impress.
Advice to Administrative Staff Members – Dress to impress. Patients come to your practice for professional services, so attire that’s too casual or sloppy will send the wrong message. Doctors and …
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