Compete with yourself. The world’s top competitors don’t compare themselves to others. They compete against themselves so that they can continually improve. Sports science has shown that this is a far …
Promote the doctor to patients every day.
Promote the doctor to patients every day. In the end, patients “buy” the doctor. When they feel that the doctor is caring, compassionate, and focused, and provides high-quality care, they have an …
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Who moved your cheese?
Who moved your cheese? The fun book Who Moved My Cheese? has one major point. The world is changing and if you don’t change with it, you will be left behind. You do not want to be the practice that …
Delegate.
Delegate. There are many factors that contribute to the success of a surgical practice. One of the major factors is delegation. Set a monthly goal of identifying one new thing that can be delegated to …
Compliment mistakes.
Compliment mistakes. The next time a coworker makes a sincere mistake, give them a compliment. Seriously. Instead of reacting with annoyance and judgment, why not simply say, “Hey you made a mistake, …
Just say “I’m sorry.”
Just say “I’m sorry.” Two words that the American public loves are “I’m sorry.” We want our celebrities to apologize when they do something stupid, we want athletes to apologize when they make a big …
Expose yourself to something new.
Expose yourself to something new. People spend most of their lives exposing themselves to things that they are already familiar with. They view the same type of television shows, watch the same type …
Referral marketing is about one thing.
Referral marketing is about one thing. Referral marketing has been and always will be about relationships. Even with social media, strong relationships with patients and referring doctors are still …
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If you’re concerned about referrals, track them daily.
If you’re concerned about referrals, track them daily. If you don’t think that your referrals are where you want them to be, don’t wait a week or a month to find out. By tracking daily, you will get a …
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Do you have “confirmation bias?”
Do you have “confirmation bias?” Confirmation bias is having preset beliefs that enter your decision making. The challenge is that in many cases the confirmation bias is incorrect and leads to bad …
Never lose your temper.
Never lose your temper. There is never a benefit in losing your temper. Rafael Nadal, winner of more grand slam titles than any other male tennis player in history, has never purposefully thrown or …
Inspiration.
Inspiration. We recently met a woman who started her career working at McDonald’s. She then went from working as a dental assistant, to a hygienist, to a dentist, and finally to a specialist. We know …
