Increasing Practice Production Every Year
Where do you get the best referral marketing strategies? Referral marketing strategies rely on creativity. Your goal is to build powerful relationships. You need to balance one-on-one communication …
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Focus on getting positive reviews. You are going to get a really bad review at some point. It happens to everyone. However, if you have lots of positive reviews coming in consistently it will push …
Share your excitement. Every day, find something that you can be excited about. It could be a story, success of a friend, accomplishment of a child. All too often we don’t share our small sources of …
Power word of the week. Power words create energy and enthusiasm, including words like great, wonderful, terrific, and fantastic. One great idea for the team is to select a power word of the week and …
Don’t believe all the bad news. We live in an era where we are inundated with news and most of it is bad. The advent of 24-hour news allows people to develop a negative view of what is happening in …
Do “the opposite of lazy.” As we face a challenging economy, this is a time to do “the opposite of lazy.” This means advancing and accelerating your referral marketing program. You don’t want to wait …
The economy is changing. In a slower economy, referring doctors often become concerned and decrease referrals. For some it’s simply a matter of retaining those patients in the practice and for others …
Don’t let anxiety overtake you. In a recent survey by the American Dental Association, a record number of dentists reported having anxiety. One way to reduce anxiety is to develop checklists for the …
Is it fraud? If you’re wondering if a certain approach to filing insurance is fraud, call the insurance company. You can trust that they won’t give you bad information just to keep you from getting …
Will a negative event hurt you? Over the last 38 years we have been contacted by many dentists after a negative event occurs in their practice. It could be a lawsuit, a patient requesting a refund, or …
Be the optimist. Whenever you communicate with referring doctors, be a positive voice. It is easy for people to feel anxious or concerned as changes take place in dentistry and in the world. However, …
If you want more referrals…Periodically change your strategies. Referral marketing strategies are wonderful, but they can become boring. In fact, anything that happens repeatedly becomes familiar and …
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