Referral Marketing Strategy Tip: Wow Your Patients Every Day. Most patients go back to their general dentist and make a comment about their experience in the specialty practice that they were referred to. These comments have a strong impact on the bond that GPs have with the specialty practice. When customer service is not positive, there’s a gradual erosion of trust and loyalty that the specialty practice often does not realize is occurring. The simplest way to evaluate patients’ view of your office is to have the marketing coordinator ask referred patients for feedback. Whatever the answer, it’s worth knowing.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.