We were recently asked about marketing strategies for doctors who don’t refer very often.  We call these “C” doctors and they are often viewed as highly unproductive referral sources. The best strategy is to treat them like A or B doctors. Not enough marketing effort is applied to the C doctors which results weak in relationships with the referring offices. We advise creating a referral marketing program that includes 15 different strategies and at least four in-person contacts. This program can add anywhere from $25,000 – $150,000 or more of production each year.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.