In referral marketing don’t forget about the parents. The truth is that parents are often the real referral sources from the family. Mothers have huge networks and connections and regularly talk to each other about resources such as the best orthodontic practices. Showing appreciation for parents in unique ways such as with manicures, pedicures, spa days, sports tickets or five–dollar coffee gift cards all go a long way toward enhancing goodwill and motivating parents to say positive things about the practice.