Where do you come up with new referral marketing strategies? The answer is – everywhere. Millions of people have jobs that depend on networking, relationship building, and even friendships. By simply becoming aware of how marketing takes place around you in all kinds of different ways, you can generate new ideas. For example, you may be in a store that is pushing a certain fun product that might be great to purchase for referring doctors. You can keep your practice top of mind with referrers by delivering that fun product with a bow, box of cookies, and a note thanking them for their referrals and support.