Be relevant. People care more about their health today than ever before. The most popular articles in many magazines are the ones that focus on health. Dentistry has always focused on treatment even though we are a very preventive oriented profession. Patients need to know that when they have regular care and treatment as needed it not only benefits their mouth, but their entire body. People are focused on their weight, body fat, and appearance. But they are also focused on being anti-disease such as heart disease or diabetes. If you can bring these messages clearly across to patients, you will be seen at a higher level and a different light than other practices.