Study, analyze and improve the new patient phone call. We can’t stress this enough. Orthodontic practices that go from basic new patient phone calls that focus on scheduling the patient and getting basic information, to building a value-based phone call that includes branding, endorsement of the orthodontist, and building a small relationship, always demonstrate improved numbers of patients who schedule for a consult and ultimately accept treatment. Think of the first new patient phone call as a value-based communication opportunity and the first step in the Treatment Coordinator (TC) sales process. Every practice that improves in this area improves close rates. In a time of increasing competition, this may become more essential than ever before.