Build relationships with every new patient and parent. Levin Group teaches a concept called the Golden 10. The Golden 10 refers to learning 10 personal things about each patient or parent during a new patient consult. By the time you get to numbers 8, 9, and 10 you are moving from strictly a professional relationship to personal relationship. The best Treatment Coordinators (TCs) master the concept of the Golden 10 and can follow our mantra of making your patients your friends. As soon as you implement the Golden 10 concept, close rates will go up and positive feelings about the practice will grow. Over time this can have a massive impact on the short-term and long-term success of the practice.