Do a complete review of your referral marketing program. Levin Group has identified five key focus areas that should all be addressed in an orthodontic referral marketing program. Competition is increasing from traditional and nontraditional sources and by addressing all five focus areas the practice will have the best odds of increasing referrals and protecting its future. The five focus areas are patients, parents, referring doctors, social media and the community. Don’t simply rely on one of these because you’ll always run the risk that revenue stream of referrals could run dry. By incorporating marketing strategies in all five areas and in the right quantity, the practice is virtually guaranteed to be successful.