Don’t underestimate all little things. This may sound simplistic and outdated to some of our subscribers, but simplistic and outdated can sometimes be good and we need to be reminded. Take note of patient birthdays and email birthday wishes. Regardless of whether you have short-term or long-term patients, you’ll build a massive database of patients over the years by simply sending birthday wishes each day to patients. When you do this, you’re creating long-term recognition. You never know if some of those patients will come back or refer other people.