Are you paranoid? it has been well documented by business researchers like Jim Collins, author of Good to Great and Great by Choice, that Fortune 500 CEOs always have a high level of what he calls “productive paranoia.“ It means that they are paranoid in both bad and good times, and they never stop worrying about what could happen. Right now, as our economy is changing, it is a good time to not necessarily worry but to accelerate your referral marketing program to ensure that referrals stay strong even if your referring practices feel the effect of a changing economy.