Pay attention to your referral marketing quantity. The quality of your referral marketing is not enough. We have learned over the last 38 years that the quantity of strategies is just as important as the quality. We see practices that spend an exorbitant amount of time and money on a few high-quality strategies not realizing that they are aren’t meeting the goal of increasing referrals. In the five orthodontic marketing focus areas (patients, parents, referring doctors, social media, and the community) it is especially important that you know exactly how many strategies you’ll conduct that year and place them on an annual marketing calendar.