Have you set an annual production goal that leads to a daily practice goal? How many starts do you need today? How many conversions do you need to have today that will become starts in the next week or two? These and other questions need to be answered to build a mathematical formula to determine the annual production goal for the practice. Then it can be broken down into individual days to gradually add up to achieving the annual production goal. Keep in mind that production is the single most important factor in any orthodontic practice.