Treat your best customers like VIPS. In this case we’re referring to your 5 or 10 top referring offices. It is critical that everyone at the front desk knows the names of those offices and doctors so that when they call, they can receive VIP service. You never want to lose a top referring doctor or practice as it takes lots of time and effort to replace them. Work with the front desk to create a protocol of how to always give the highest level of service to the offices.