What job are you being hired to do? Clayton Christensen, a former professor at the Harvard Business School, made it clear that most people don’t recognize the actual job they are doing. For example, oral surgeons aren’t actually hired to perform surgery. They are hired to restore the patient’s face or smile. There is a substantial difference between those two from the patient’s perspective.
Featured vBook (video book):
Wow Every Patient! A Blueprint for Building a 5-Star Customer Service Practice
Dr. Roger Levin’s Five-Star Customer Service Video Course is now available for purchase from Levin Group. This high-impact series of 37 informative video chapters gives practice owners and their teams practical advice they can implement TODAY to WOW every patient and increase production every year. Use promo code TIP20 to get 20% off.