Why are you really doing it? Some people hate to exercise. Some hate vegetables. Others detest their annual physical. But they exercise, eat vegetables, and go to their annual physical because they know in the long run it’s good for them and will protect them. The same is true with referral marketing. You may not be motivated to send a referrer an extra text, call them, or get together with them after work. This is quite understandable. Especially during a busy or after a hard day. But keeping in contact with your referrers is no different than exercise, vegetables, or an annual physical. You know that it is essential for your long-term health and will protect you.