Do you really appreciate your patients? In any business there is a duality of loving customers and sometimes being frustrated by them. Unfortunately, in some businesses, the frustration tends to grow over time and outpace the appreciation. Take time as a team to talk about how important it is to reframe the practice thinking to appreciate every patient, even the ones that are frustrating. When you can appreciate frustrating patients and overlook annoyances, you’ll be on your way to eliminating frustration from your practice in regard to your patients.