Your PRC is part of the team. Your professional relations coordinator (PRC), who may have the most significant job in the practice in terms of short-term and long-term success, must be part of the team. Even if this is their only job and they work from home, they should attend meetings, give updates, and keep the team engaged in marketing activities. This individual is responsible for increasing and maintaining referrals. Every specialist knows that this may be the critical element in having a successful career.