What if I don’t have a PRC? If your specialty practice does not have a professional relations coordinator (PRC) you should be working to hire one. In the meantime, don’t let your referral marketing program shrivel up or die. There are many things that can be done, including having team members and doctors visit referring officers. You don’t want to let your referral marketing program slow down and then go through a build back simply because you don’t have a PRC.