Treat your sales representatives with respect. Sales representatives are often treated as interruptions and distractions during the day. While it can be difficult to meet with them when they don’t have an appointment, most of them have excellent education to offer and insights that will improve practice performance and patient care. If we treat them with respect and we develop a series of questions to ask (e.g., What is new in the product, technology, or research information?) we may learn a great deal and advance our practice on a consistent basis.