Make it a goal to give energy and enthusiasm to every parent and patient every day. As one front desk coordinator said, “My goal is that every parent and patient leaves with more energy than when they …
Referral Marketing Strategy Tip: Don’t forget to bring materials.
Whenever you get together with the referring doctor always bring something clinical and educational. Don’t rely strictly on your personality to maintain the referral relationship. The added dimension …
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Figure out what’s working and what’s not working.
If you want to increase your production you may want to think about what is and what isn’t working in your practice. Try to identify five strengths and be equally diligent about identifying five …
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Referral Marketing Strategy Tip: Strategize your office visits.
When making deliveries to referring offices, organize your route. We meet many new clients who visit offices on a random and erratic basis. This wastes a great deal of time and keeps the marketing …
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Cash is king.
Cash is essential for dental practices. Collecting balances must be a priority to help ensure that the practice has sufficient cash to pay all bills, make investments, and provide …
Referral Marketing Strategy Tip: Update your calendar.
What’s the most important factor in a referral marketing program? The annual calendar. We’ve had the opportunity to work with many high-end specialty practices over the last 35 years and we’ve found …
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When you’re having a bad day, keep it to yourself.
If nothing else you should realize that nobody else actually cares. Your bad day only influences others to have a bad day. If you stop complaining and move on your day will probably get …
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Have you set your goals?
The key to goal setting is to identifying the 10 things you absolutely want to accomplish over the next 12 months. Hold a short meeting with the entire team, get some ideas on the table, and then have …
Referral Marketing Strategy Tip: Make sure your marketing coordinator is well-trained.
Many specialty practices fool themselves into thinking that they have a powerful referral marketing program but the truth is that the person managing it has not been trained. Marketing is a science …
Get payment at the time of service.
If you want to improve your collections only give payment choices. For example, “Ms. Jones, would you like to pay today by cash, check or credit card?“ This limits the patient to the choice of paying …
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Scheduling is time management.
The more effectively designed the schedule, the higher the practice production. Many practices work a certain number of hours each week when they could achieve the same production in fewer hours. The …
Referral Marketing Strategy Tip: Don’t be late
It may sound insignificant, but running on time is a big part of what patients report back to referring doctors. When patients come to a new office they often feel uncomfortable and anxious. Running …
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