You owe it to yourself, your co-workers, and your patients to walk into the office excited and ready to go. The higher your motivation is the more you’ll inspire other people, energize patients, and …

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We were recently asked about marketing strategies for doctors who don’t refer very often.  We call these "C" doctors and they are often viewed as highly unproductive referral sources. The best …

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At what point do you refuse to see a late patient?. When they’re 10 minutes late, 30 minutes late or never? Some practices suffer from high levels of late patients, creating chaos in the daily …

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Will patients be impressed when they walk into your office for the first time? Practices need to exceed expectations during every step of the New Patient Experience, from check-in to staff …

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What have you done to educate referring doctors in regard to their own services? A true referring partner will go out of their way to help advance the knowledge and education of referring doctors in …

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Sometimes you just have to say it straight. Many people find it difficult to tell someone else what they’re really thinking, and yet what they’re thinking could go a long way toward improving the …

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Does your marketing coordinator have a strong plan for how he or she contacts and visits offices? We often see haphazard plans, procrastination, and partial implementation. This part of the marketing …

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Dale Carnegie wrote How to Win Friends and Influence People—the greatest book ever written on interpersonal relations and getting along with other people. You may have read it but we strongly …

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Referral Marketing Strategy Tip: Get creative. There are hundreds if not thousands of ideas on how to market to referring offices and patients. Right now Fortnite is the hottest thing going. It may …

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For Practice Owners – Valuation Factor: Fees. Patients may be pleased that your fees are relatively low, but a prospective buyer for your practice may see them as a liability. If a buyer simply raised …

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Raise your game. Continual improvement only takes place when there is some level of focus. Try to find three things that you will improve in your practice in the next 30 days. They can be little …

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Referral Marketing Strategy Tip: Deliveries help deliver referrals. Remember to deliver food and other information to your referring doctors on a regular basis. No, donuts will not guarantee …

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