Never ignore patients. One customer service mistake you never want to make is to ignore patients when they walk in the office. Dental practices are very busy places, however it’s essential that you …
Improve your customer service.
Improve your customer service. There’s no question that outstanding customer service leads to higher customer satisfaction which in turn always leads to higher revenue, profit, referrals, and repeat …
Give a great goodbye.
Give a great goodbye. From a marketing standpoint it is critical to give every patient a fantastic goodbye. Patients will go back to referring doctors and comment on you and the goodbye is the last …
Shake hands.
Shake hands. One great way to greet a patient when they come into your office is to stand up and shake hands. When you stand up you’re saying to the patient, “I like you and I’m glad to see you.” …
Use your cell phone.
Use your cell phone. Cell phones can do amazing things. They can make calls, send texts, or emails. So there is no excuse not to be in consistent contact with your referring doctors. Thank them for a …
Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice.
Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? …
Treat every patient as an individual.
Treat every patient as an individual. Personalize every appointment. Levin Group recommends a technique called The Golden Ten. This is a process where the practice learns one or two new facts about …
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Referral Marketing Strategy Tip: Be patient with community marketing.
Referral Marketing Strategy Tip: Be patient with community marketing. Does marketing to the community work? Marketing is a hit or miss science that does not work every single time so you must be …
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If you find a certain administrative process frustrating, figure out how to change it.
If you find a certain administrative process frustrating, figure out how to change it. Even the best management systems develop bottlenecks. If you run into a snag in your work, think about why it’s …
Referral Marketing Strategy Tip: Evaluate your office.
Referral Marketing Strategy Tip: Evaluate your office. Your office decor says a lot to a patient about who you are and what they should expect. We recently met a practice that claimed to be …
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Advice for the Marketing Coordinator – To define your brand, ask your patients.
Advice for the Marketing Coordinator – To define your brand, ask your patients. It’s hard for most dental practices to justify investing in market research. But there’s an alternative way to figure …
Referral Marketing Strategy Tip: Text referring doctors about their patients.
Referral Marketing Strategy Tip: Text referring doctors about their patients. Referring doctors want to know about their patients’ experience in your office. Send a text letting them know their …
