Referral Marketing Strategy Tip: Have fun. Is your practice fun? There is a difference between fun and silly. Practices with lots of kids can be silly and that works. However practices with lots of …

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Tackle collections every day. Every morning you should take time to identify any patients who are coming to the practice with overdue balances. This way you’ll be ready to discuss payment options and …

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Referral Marketing Strategy Tip: Get back in touch. Who are the five referring doctors you have talked to least in the last six months? Set a goal of contacting them this week. Phone calls are best, …

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Align the practice’s annual and daily production goals. Daily goals should be set to achieve the annual production goal. For example, if the practice wants to produce $800,000 in 200 workdays, the …

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When you make improvements suggested by patients, give them credit. If you’re making changes based on patient feedback, let patients know that you’re responding to—and appreciate—their suggestions. …

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Referral Marketing Strategy Tip: When asking for reviews, always provide a reminder. Patients are human and they quickly forget. When you ask for reviews give them a card that outlines how to write a …

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Advice for the Marketing Coordinator – Market consistently. To ensure the best marketing results, consistency is critical. Use strategies on an ongoing basis throughout the year. Haphazard marketing …

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Referral Marketing Strategy Tip: Continually ask for positive reviews. Every practice will eventually get a bad review but lots of good reviews cans help overshadow any reviews that are less than …

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Set the example. A leader is the example that other people will follow. Leaders who ask team members to behave and act one way but do not do it themselves send a counterproductive message. Take the …

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Don’t get confused by insurance codes. If you’re having trouble understanding which codes to use for insurance, simply contact the insurance company. You hear about many tricks and gimmicks but you …

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Referral Marketing Strategy Tip: Don’t Get Behind. Successful specialty practices have a continual focus on increasing referrals. You never want to just maintain them because they could fall off. When …

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Keep an eye on profit. How are you measuring your practice success?  Jim Collins, author of the book Good to Great, talks about having one number that is the most important number in your practice. …

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