Referral Marketing Strategy Tip: Referral Marketing is Required. What if there was a licensing requirement for specialists, much like continuing education credits, that required a certain number of …

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Advice for the Endodontist – Work on case presentation skills. It takes time for even the most experienced dentists to master case presentation skills. Case presentation has to be learned, practiced …

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Referral Marketing Strategy Tip: Make office hours convenient. One of the most important messages to send to your referring doctors is that your practice is convenient for their patients. Referring …

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Add texting as a confirmation option. If your practice confirms appointments with postcards or land-line calls, it’s time to upgrade your communication efforts. Emails, calls to mobile phones and …

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Advice for the Practice Leader – Make business education a priority. The Great Recession and its aftermath have ushered in a host of permanent changes that have forever altered the dental profession. …

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Create a systems manual. Up-to-date documentation for all systems should be gathered together in one place—a systems manual. This is an essential reference for the entire practice. Among other …

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Referral Marketing Strategy Tip: Get referrers to like you. One the most important factors in referral marketing is the likability factor of the specialist. We all feel that we are very likable but we …

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Don’t try to be the “winner” all the time. When the team is brainstorming to solve a problem, by all means put your best thinking forward… but don’t become overly protective of your own ideas. Be …

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Use “active listening” with patients. Demonstrate that you understand and respect what patients are saying by listening for their key points and repeating them in your own words in a questioning tone …

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Referral Marketing Strategy Tip: Never take top referrers for granted. You have four types of referring doctors—A, B, C and D. While A’s are your most important and consistent referring doctors, you …

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Before buying new technology, check the reviews. When you need to purchase new equipment or software for the practice, don’t rely solely on the manufacturer’s marketing materials. They will …

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