Keep an eye on profit. How are you measuring your practice success? Jim Collins, author of the book Good to Great, talks about having one number that is the most important number in your practice. …
Referral Marketing Strategy Tip: Provide consistent training for your MC.
Referral Marketing Strategy Tip: Provide consistent training for your MC. An annual seminar or workshop for your marketing coordinator (MC) won’t cut it. They should receive training on a regular …
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Bring outstanding energy every single day.
Bring outstanding energy every single day. Energy is more than just a display of behavior. It creates trust in other people. High energy practices foster more trust and case acceptance in …
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Learn one new thing about every patient every day.
Learn one new thing about every patient every day. People want to know that you’re interested in them and you care about them. And when you take an interest in other people, they begin to take an …
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Referral Marketing Strategy Tip: Step Up Your Customer Service.
Referral Marketing Strategy Tip: Step Up Your Customer Service. How fast do you get patients in the chair? How welcoming are your greeting? Is your case presentation caring and compassionate? Do you …
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Technology cannot replace human relations.
Technology cannot replace human relations. Technology is fantastic at making practices better, faster, and more efficient. But it’s important not to rely on technology in place of human relations. …
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Referral Marketing Strategy Tip: Get Going.
Referral Marketing Strategy Tip: Get Going. Is your marketing program in full swing? We meet many specialists who keep talking about launching their marketing program and never quite seem to get …
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Ask new patients how they heard about your practice.
Ask new patients how they heard about your practice. Once patients have been welcomed, find out what made them choose your practice. A simple question like, “Who can we thank for referring you?” …
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Referral Marketing Strategy Tip: Get Reviews.
Referral Marketing Strategy Tip: Get Reviews. One of the best marketing strategies is to get more reviews. Simply give patients a card at the front desk and ask them to place a review. When you get a …
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For Practice Owners – Valuation Factor: Staff Training.
For Practice Owners – Valuation Factor: Staff Training. A well-trained staff increases practice value. If the practice has a staff that lacks training or experience, value suffers because the new …
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Referral Marketing Strategy Tip: Create Good Habits.
Referral Marketing Strategy Tip: Create Good Habits. Some of the most successful people in the world focus on a set of habits every morning that they believe will help determine the success of their …
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Make sure all team members are on the same page.
Make sure all team members are on the same page. When team members give patients different answers to the same question, your practice will seem unprofessional, disorganized and inefficient. Use …
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