Use your cell phone. Cell phones can do amazing things. They can make calls, send texts, or emails. So there is no excuse not to be in consistent contact with your referring doctors. Thank them for a …
Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice.
Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? …
Treat every patient as an individual.
Treat every patient as an individual. Personalize every appointment. Levin Group recommends a technique called The Golden Ten. This is a process where the practice learns one or two new facts about …
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Referral Marketing Strategy Tip: Be patient with community marketing.
Referral Marketing Strategy Tip: Be patient with community marketing. Does marketing to the community work? Marketing is a hit or miss science that does not work every single time so you must be …
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If you find a certain administrative process frustrating, figure out how to change it.
If you find a certain administrative process frustrating, figure out how to change it. Even the best management systems develop bottlenecks. If you run into a snag in your work, think about why it’s …
Referral Marketing Strategy Tip: Evaluate your office.
Referral Marketing Strategy Tip: Evaluate your office. Your office decor says a lot to a patient about who you are and what they should expect. We recently met a practice that claimed to be …
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Advice for the Marketing Coordinator – To define your brand, ask your patients.
Advice for the Marketing Coordinator – To define your brand, ask your patients. It’s hard for most dental practices to justify investing in market research. But there’s an alternative way to figure …
Referral Marketing Strategy Tip: Text referring doctors about their patients.
Referral Marketing Strategy Tip: Text referring doctors about their patients. Referring doctors want to know about their patients’ experience in your office. Send a text letting them know their …
For Practice Owners – Valuation Factor: Staff Longevity.
For Practice Owners – Valuation Factor: Staff Longevity. When team members have been with the practice for a long time, it suggests that they can provide continuity as your practice changes hands. It …
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Referral Marketing Strategy Tip: Make changes after bad reviews.
Referral Marketing Strategy Tip: Make changes after bad reviews. Will you get bad reviews? Of course you will. Everybody does. The real question is, are you getting a lot of them? When you get a lot …
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Every team member should know the top three benefits of every service.
Every team member should know the top three benefits of every service. Staff training should include teaching everyone what services the practice offers and the top three benefits of each. This is …
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Maximize team participation in monthly meetings.
Maximize team participation in monthly meetings. Everyone on the practice team can make meaningful contributions to discussions, if encouraged. Create a receptive environment where everyone feels …
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