Ask for testimonials. Encourage patients to send emails and letters to your office with their feedback and to post comments on social media and review sites. Positive statements from patients build …
Referral Marketing Strategy Tip: Look in the Mirror.
Referral Marketing Strategy Tip: Look in the Mirror. What challenges does your office face? Specialists often fixate in the specialist down the street, but your biggest challenge may be found in your …
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Do you know the practice’s vision?
Do you know the practice’s vision? Most successful practices have a vision statement. You should review it once a week. The vision maps out where the practice will be in the next three years. When you …
Referral Marketing Strategy Tip: Say Happy Birthday!
Referral Marketing Strategy Tip: Say Happy Birthday! There are 1 million different referral marketing strategies that can be used in different situations. Here’s easy and fun one: Say Happy Birthday …
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Advice for the Practice Leader – Use “best models” to improve practice operations.
Advice for the Practice Leader – Use “best models” to improve practice operations. Best models are based on how highly successful practices achieve their goals. These models are essentially blueprints …
Financial Advice for the Practice Owner: Sign all checks for at least six months.
Financial Advice for the Practice Owner: Sign all checks for at least six months. To get a clear picture of practice overhead, try the hands-on approach. By reviewing and signing checks for all …
Referral Marketing Strategy Tip: Build Your Brand.
Referral Marketing Strategy Tip: Build Your Brand. What’s your brand? Do you have a brand? Does the brand that you think you have really exist? Branding is simply defining what you want to be known …
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Brainstorm as a team for patient satisfaction ideas.
Brainstorm as a team for patient satisfaction ideas. At a staff meeting, talk about the importance of patient satisfaction and ask team members to come to the next monthly meeting with 10 written …
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Referral Marketing Strategy Tip: Increase and Maintain Referrals in Four Steps.
Referral Marketing Strategy Tip: Increase and Maintain Referrals in Four Steps. 1. Have a strategic planning meeting to determine where you are and what your general plan will be. 2. Implement a …
New Rule: Never say anything bad about patients or team members.
New Rule: Never say anything bad about patients or team members. This is harder than it sounds. Some patients can be very “challenging.” Some team members, though perfectly good at their jobs, may …
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Advice for the Practice Owner – Appoint more than one staff member to handle finances.
Advice for the Practice Owner – Appoint more than one staff member to handle finances. Reduce the opportunity for a team member to falsify accounts by having more than one person working on practice …
Referral Marketing Strategy Tip: Get Serious.
Referral Marketing Strategy Tip: Get Serious. OK. It’s time to get serious. Why? Consider just a couple of things that are happening in the field of orthodontics: Aspen Dental is collaborating with …
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