Advice for the Doctor – Provide a professional development plan for each team member. Create a multi-year CE plan for each team member, based on the individual’s current skills and goals, as well as …
Referral Marketing Strategy Tip: Follow the Formula.
Referral Marketing Strategy Tip: Follow the Formula. Referral marketing is actually easy. Just follow a simple formula and your practice will grow. Here it is in three easy steps: 1. Build a minimum …
Continue Reading about Referral Marketing Strategy Tip: Follow the Formula. →
Advice for the Endodontist – Design a schedule that’s convenient for patients.
Advice for the Endodontist – Design a schedule that’s convenient for patients. Some dentists arrange schedules for their own comfort and convenience. Instead, offer early morning or evening hours at …
Advice for the Doctor – Provide a professional development plan for each team member.
Advice for the Doctor – Provide a professional development plan for each team member. Create a multi-year CE plan for each team member, based on the individual’s current skills and goals, as well as …
Referral Marketing Strategy Tip: Stay motivated.
Referral Marketing Strategy Tip: Stay motivated. Have you lost some of your referral marketing motivation? When life gets overwhelming and busy, many specialists slack off on communicating with …
Continue Reading about Referral Marketing Strategy Tip: Stay motivated. →
Training should include scripting based on step-by-step documentation.
Training should include scripting based on step-by-step documentation. When a practice has documented, step-by-step systems and a team that’s trained on those systems with scripting, doctors can focus …
Continue Reading about Training should include scripting based on step-by-step documentation. →
Referral Marketing Strategy Tip: Make things easy for referrers.
Referral Marketing Strategy Tip: Make things easy for referrers. Specialty practices with five-star customer service get the most attention from referring doctors. Why? They offer problem-free …
Continue Reading about Referral Marketing Strategy Tip: Make things easy for referrers. →
Performance Target: Implement 15 ongoing patient marketing strategies.
Performance Target: Implement 15 ongoing patient marketing strategies. A consistent marketing program requires more than just a few strategies. By using 15 strategies throughout the year, you’ll have …
Continue Reading about Performance Target: Implement 15 ongoing patient marketing strategies. →
Advice to Administrative Staff Members – Dress to impress.
Advice to Administrative Staff Members – Dress to impress. Patients come to your practice for professional services, so attire that’s too casual or sloppy will send the wrong message. Doctors and …
Continue Reading about Advice to Administrative Staff Members – Dress to impress. →
Referral Marketing Strategy Tip: Spend time with top referrers.
Referral Marketing Strategy Tip: Spend time with top referrers. You have four types of referring doctors. A, B, C and D. A’s are your most important referring doctors and typically make up a larger …
Continue Reading about Referral Marketing Strategy Tip: Spend time with top referrers. →
For Practice Owners – Valuation Factor: The Lease.
For Practice Owners – Valuation Factor: The Lease. If you lease your office space, it can be a critical factor in practice valuation. A lease that expires within a year or two will reduce practice …
Continue Reading about For Practice Owners – Valuation Factor: The Lease. →
Ask for testimonials.
Ask for testimonials. Encourage patients to send emails and letters to your office with their feedback and to post comments on social media and review sites. Positive statements from patients build …
