Advice for the Front Desk – Greet arriving patients by name. One easy way to make a very positive impression on your patients is to call them by name when they arrive for appointments. Review the …

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Referral Marketing Strategy Tip: Don’t forget low-level and non-referring doctor. When was the last time you reached out to a low-level or non-referring doctor? Specialists gradually begin to avoid …

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Stop reacting to everything. 20% of what you react to doesn’t even need an answer and 50% doesn’t need an answer right away. As a practice leader, you want to encourage your team to be able to make …

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Referral Marketing Strategy Tip: Prepare for the competition. Today it seems that competition is coming from everywhere. It could be other specialists, referring doctors, DSOs, and now in …

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Be careful with your insurance coding. We are noticing more and more online advice that suggests how certain cases should be submitted. However well-intentioned, many of these recommendations violate …

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Referral Marketing Strategy Tip: Think of creative ways to stay in touch. There was a time when going to lunch was an easy way to touch base with a referring doctor. However today many referring …

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Make one change at a time. Making effective changes in a busy dental practice isn’t easy. It’s like changing tires on a car going 65 miles an hour. Our suggestion is to select one improvement you want …

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Referral Marketing Strategy Tip: Don’t ignore declining referrals. What do you do if you notice that a referring doctor has stopped sending referrals? Tackle it head on by working to repair it in a …

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Say something nice. Doctors and team members should compliment each other in front of patients. Spend your day looking for sincere ways to compliment people for doing a great job, helping out, or …

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Create core values for your team. If you want to have a great team you need to establish your five core values. Core values are the heart and soul of the practice and set the tone for how your team …

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Referral Marketing Strategy Tip: Support general dentists. You’re probably well aware that general dentists are performing more specialty treatment, but do you know why? While many general dentists …

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Review quarterly performance. How close is the practice to reaching its goals for production, collections, new patients, etc., for this quarter? Which systems need improvement to hit established …

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