Referral Marketing Strategy Tip: Get Serious. OK. It’s time to get serious. Why? Consider just a couple of things that are happening in the field of orthodontics: Aspen Dental is collaborating with …

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Advice for the Doctor – Provide a professional development plan for each team member. Create a multi-year CE plan for each team member, based on the individual’s current skills and goals, as well as …

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Referral Marketing Strategy Tip: Follow the Formula. Referral marketing is actually easy. Just follow a simple formula and your practice will grow. Here it is in three easy steps: 1. Build a minimum …

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Advice for the Endodontist – Design a schedule that’s convenient for patients. Some dentists arrange schedules for their own comfort and convenience. Instead, offer early morning or evening hours at …

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Advice for the Doctor – Provide a professional development plan for each team member. Create a multi-year CE plan for each team member, based on the individual’s current skills and goals, as well as …

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Referral Marketing Strategy Tip: Stay motivated. Have you lost some of your referral marketing motivation? When life gets overwhelming and busy, many specialists slack off on communicating with …

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Training should include scripting based on step-by-step documentation. When a practice has documented, step-by-step systems and a team that’s trained on those systems with scripting, doctors can focus …

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Referral Marketing Strategy Tip: Make things easy for referrers. Specialty practices with five-star customer service get the most attention from referring doctors. Why? They offer problem-free …

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Performance Target: Implement 15 ongoing patient marketing strategies. A consistent marketing program requires more than just a few strategies. By using 15 strategies throughout the year, you’ll have …

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Advice to Administrative Staff Members – Dress to impress. Patients come to your practice for professional services, so attire that’s too casual or sloppy will send the wrong message. Doctors and …

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Referral Marketing Strategy Tip: Spend time with top referrers. You have four types of referring doctors. A, B, C and D. A’s are your most important referring doctors and typically make up a larger …

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For Practice Owners – Valuation Factor: The Lease. If you lease your office space, it can be a critical factor in practice valuation. A lease that expires within a year or two will reduce practice …

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