Referral Marketing Strategy Tip: Address four key areas. The level of competition in specialty practice is growing and putting pressure on how to acquire referrals and maintain a successful referral …

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Performance Target: Train all team members on every system within 90 days. Gaps in learning prevent team members—and your practice—from reaching their potential. By reviewing systems checklists and …

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File insurance claims daily. Filing and keeping track of insurance is critical for optimal cash flow. It’s easy to postpone filing insurance claims, but this can lead to financial problems if allowed …

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Referral Marketing Strategy Tip: Know the status of your practice. Yesterday we spoke to six specialty practices that all had the same story. Their practices were fine for many years and then, …

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Seek continual training. The demands faced by dental practices are constantly changing… and the only way to keep up is with ongoing training. Staff members should receive training every year in …

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Referral Marketing Strategy Tip: Train your marketing coordinator well. How well-trained is your marketing coordinator? In a survey by the Levin Group Data Center it was found that 97% of specialty …

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Performance Target: Doctors should achieve the daily production goal 90% of the time. Consistency is the hallmark of breakthrough performance. If you want to reach your annual production goal by …

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Protect your practice’s website from hackers. Cyber criminals can steal sensitive patient information… names, addresses, Social Security numbers and perhaps even financial data… from your website. …

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Referral Marketing Strategy Tip: Focus on your “A” referrers. You have four types of referring doctors. A, B, C, and D. A’s are your most important referring doctors because they typically provide a …

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Advice to Staff Members – Speak up in meetings. Your opinion matters. Some people have a tendency to sit back in group settings and let others do the talking. Remember, you’re part of the practice, …

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Referral Marketing Strategy Tip: Go for 15. We recently completed a survey and found that the majority of specialty practices use less than five marketing strategies per year to demonstrate caring and …

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Advice for the Practice Leader – Always be on the lookout for bottlenecks. Every member of the practice team should be encouraged to recognize when protocols become inefficient and think about how …

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