Advice for the Marketing Coordinator – Set marketing targets for the new year. Measurable targets help drive performance. If the target is to increase patient referrals 15% annually, you must also set …
Use extra cash to reduce debt.
Use extra cash to reduce debt. If the practice’s cash reserves stay consistently higher than necessary, put some of that money to work. By applying a portion of it to practice debt, you will not only …
Referral Marketing Strategy Tip: Recharge an Aging Program.
Referral Marketing Strategy Tip: Recharge an Aging Program. Have you noticed that your referral base is getting older? That probably means that you, as a specialist, are also getting older. It also …
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Advice for the Marketing Coordinator – Start the new year with a 12-month marketing calendar.
Advice for the Marketing Coordinator – Start the new year with a 12-month marketing calendar. Based on this year’s results, identify marketing strategies worth continuing in 2019. Add new ideas to …
Treat patients like celebrities.
Treat patients like celebrities. To ensure that you provide an excellent customer experience for every patient you interact with, imagine you’re working with “stars” all day long. However you’d treat …
Referral Marketing Strategy Tip: The Rule of Three.
Referral Marketing Strategy Tip: The Rule of Three. We recently had a client who was struggling to keep in contact with his referring doctors. Our solution? The Rule of Three. The Rule of Three …
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Welcome change.
Welcome change. As the business of dentistry continues to evolve, practices are looking for ways to make improvements in both clinical and administrative areas. Rather than clinging to the way things …
Referral Marketing Strategy Tip: Be Available.
Referral Marketing Strategy Tip: Be Available. Let all your referring doctors know that they can contact your office if they ever have a problem managing a patient. This has worked extremely well for …
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Advice for the Endodontist – Motivate staff every day.
Advice for the Endodontist – Motivate staff every day. Whether you realize it or not, staff members take their cues from you. You owe it to them and the practice to motivate the team to do …
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Gather referral information from new patients.
Gather referral information from new patients. When new patients contact the practice, find out who referred them and include this information in the patients’ records. To start building a strong …
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Referral Marketing Strategy Tip: Get Back to Basics.
Referral Marketing Strategy Tip: Get Back to Basics. I know a specialist who reached $1.7 million in revenue with well-controlled overhead in two years. You might wonder what new, innovative …
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Advice for the Practice Leader – Schedule monthly meetings with your associate.
Advice for the Practice Leader – Schedule monthly meetings with your associate. To make sure your associate gets up to speed quickly and that both of you are satisfied with the way the arrangement is …
