If you find a certain administrative process frustrating, figure out how to change it. Even the best management systems develop bottlenecks. If you run into a snag in your work, think about why it’s …
Referral Marketing Strategy Tip: Evaluate your office.
Referral Marketing Strategy Tip: Evaluate your office. Your office decor says a lot to a patient about who you are and what they should expect. We recently met a practice that claimed to be …
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Advice for the Marketing Coordinator – To define your brand, ask your patients.
Advice for the Marketing Coordinator – To define your brand, ask your patients. It’s hard for most dental practices to justify investing in market research. But there’s an alternative way to figure …
Referral Marketing Strategy Tip: Text referring doctors about their patients.
Referral Marketing Strategy Tip: Text referring doctors about their patients. Referring doctors want to know about their patients’ experience in your office. Send a text letting them know their …
For Practice Owners – Valuation Factor: Staff Longevity.
For Practice Owners – Valuation Factor: Staff Longevity. When team members have been with the practice for a long time, it suggests that they can provide continuity as your practice changes hands. It …
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Referral Marketing Strategy Tip: Make changes after bad reviews.
Referral Marketing Strategy Tip: Make changes after bad reviews. Will you get bad reviews? Of course you will. Everybody does. The real question is, are you getting a lot of them? When you get a lot …
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Every team member should know the top three benefits of every service.
Every team member should know the top three benefits of every service. Staff training should include teaching everyone what services the practice offers and the top three benefits of each. This is …
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Maximize team participation in monthly meetings.
Maximize team participation in monthly meetings. Everyone on the practice team can make meaningful contributions to discussions, if encouraged. Create a receptive environment where everyone feels …
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Be willing to admit you don’t understand something.
Be willing to admit you don’t understand something. Many of us hesitate to admit we’re confused about what’s being discussed. If you’re not following the conversation, speak up. Ask for more …
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Referral Marketing Strategy Tip: Build relationships.
Referral Marketing Strategy Tip: Build relationships. We were recently asked by a client why referral marketing can work so well for some practices and not so well for others. The answer is simple. …
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Make a great first impression on patients.
Make a great first impression on patients. When new patients present to your office, they’ll judge your practice on the basis of the “feel” they get rather than on clinical factors. Whatever your role …
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Increase efficiency and decrease stress with systems.
Increase efficiency and decrease stress with systems. The truth about successful practice management is that it really is all about efficiency. Most dental practices have high levels of stress and …
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