Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep …
Principles of Practice Leadership: Bring out your inner “coach.”
Principles of Practice Leadership: Bring out your inner “coach.” Understand that the relationship between a leader and a follower will work best when it’s like that of a teacher and a student. Rather …
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Strive for solutions in staff meetings.
Strive for solutions in staff meetings. An ideal staff meeting can make all the difference in office morale. Keep in mind that the meeting is about identifying challenges and creating solutions. End …
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Monitor all cash flow carefully.
Monitor all cash flow carefully. Effective financial management depends on knowing exactly where the practice’s money comes from and where it goes. Track all collections, purchases and expenses. …
Consider supporting a charity.
Consider supporting a charity. Most big companies today champion a cause in a very visible way. The National Football League, for example, promotes breast cancer awareness during the month of October. …
Be prepared to answer patients’ questions.
Be prepared to answer patients’ questions. If patients want to know more about the recommended procedure, take the time to inform and, if need be, reassure them. Anticipate questions, and use …
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Don’t keep endo patients waiting.
Don’t keep endo patients waiting. When non-emergency patients call, schedule them within seven days. The day they arrive, avoid making them wait too long to see the doctor. Waiting creates the wrong …
Advice for the Endodontist – Develop a comprehensive staff training program.
Advice for the Endodontist – Develop a comprehensive staff training program. Based on individual, staff and practice needs, plan training activities that will enable team members to excel at building …
Manage your online reputation.
Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
When there’s friction between you and another team member, collaborate on a solution.
When there’s friction between you and another team member, collaborate on a solution. Conflict is natural in any workplace, but it can cause harmful stress. Get together with the other person quickly …
Make time for spring cleaning.
Make time for spring cleaning. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas semiannually, practices can free …
Keep marketing efforts consistent.
Keep marketing efforts consistent. The most effective marketing programs for endo practices are consistent throughout the year and from one year to the next. Create an annual marketing plan that …
