Use every opportunity to promote your brand. Every type of communication with patients provides an opportunity to project the desired practice image, reinforce the relationship and ultimately grow the …

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Advice for the Surgical Specialist – Consider renegotiating your lease. In many parts of the country, the market for office space fluctuates quite a bit over the years. Your landlord may be willing to …

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Advice for the Endodontist – Consider renegotiating your lease. In many parts of the country, the market for office space fluctuates quite a bit over the years. Your landlord may be willing to accept …

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Telling leads to selling. For case presentation, try thinking more like a trusted advisor. Patients are turned off by the hard sell but fully appreciate doctors telling them about their recommendation …

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Welcome a new associate doctor warmly. Some teams will treat an associate differently than the practice owner. Put yourself in the associate’s shoes. It’s always challenging when starting a new job, …

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Avoid “the roller coaster.” Well-designed schedules and daily production goals reduce unnecessary stress in endo practices. Based on your practice’s experience, leave adequate time slots open to …

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Stop trying to prove you’re perfect. When you make mistakes, take ownership of them. If you make excuses or blame others, your teammates will have difficulty seeing you as a trustworthy member of the …

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Add visual interest to your social media posts. Include photos, clip art and video clips whenever possible in your practice’s social media posts. They catch attention, communicate quickly and get …

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Increase productivity with morning meetings. Your daily business meeting not only prepares everyone for the day but can also help grow your practice. Include a brief review of performance targets and …

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Know what your practice does. Do you know all of the services your practice offers? Staff members should be able to give a brief description of every treatment provided by the practice. No matter what …

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Advice for the Endodontist – Run the numbers. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to you to know how …

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Try to mirror the patient’s body language. When meeting a new patient or recommending treatment, using the right body language can help put the patient at ease. If the doctor or treatment coordinator …

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