Advice for the Marketing Coordinator – Make marketing a constant for your practice. Haphazard marketing invariably generates inconsistent results, which lead to lower production and decreased …
Know the daily production target.
Know the daily production target. When everyone knows what the daily production goal is, your practice will be more likely to reach that objective. By scheduling with the production target in mind, …
Be honest about your practice’s weaknesses.
Be honest about your practice’s weaknesses. When you analyze your endo practice as a business, you need a straightforward appraisal of where your practice is weak. Some doctors and staff members try …
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Make new patients feel welcome when they call.
Make new patients feel welcome when they call. This begins with a scripted comment such as, “I’m glad that you called. We love meeting new patients and look forward to working with you.” This response …
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Keep stress out of the schedule.
Keep stress out of the schedule. The schedule affects nearly every aspect of endo practice operations. A poorly constructed schedule leads to frustrated patients, lost production and a stressful work …
Advice for the Endodontist – “Model” the behavior you expect from the team.
Advice for the Endodontist – “Model” the behavior you expect from the team. Good leaders think about the behavior they should display to their team, because it will be emulated. For example, acting …
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Keep stress out of the schedule.
Keep stress out of the schedule. The schedule affects nearly every aspect of endo practice operations. A poorly constructed schedule leads to frustrated patients, lost production and a stressful work …
Watch for opportunities to ask for referrals.
Watch for opportunities to ask for referrals. All patients who are pleased with the care and customer service you provide are potential referrers. Whatever your role in the practice, be prepared to …
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Advice for the Endodontist – Change with the times.
Advice for the Endodontist – Change with the times. The old ways of running your practice may be working against you in the new dental economy. Question everything, look for innovative alternatives to …
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Make eye contact.
Make eye contact. When speaking with patients, always make eye contact throughout the interaction. Patients want to feel that they are your number-one concern. If you’re looking down or going through …
Stay on track with the practice vision, goals and targets.
Stay on track with the practice vision, goals and targets. It’s easy to get caught up in daily routines and lose sight of the big picture. Post a written practice vision and goals where all team …
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Support endo practice growth with informative marketing materials.
Support endo practice growth with informative marketing materials. For professional services, the most effective marketing is often educational in nature. To promote your office to referring doctors …
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