Advice for the Marketing Coordinator – Track how new patients found out about your practice. To make sure you’re using the best marketing strategies and to allocate resources for maximum return on …
Train outside the office.
Train outside the office. Training can’t always be accomplished in the office. Teams should attend seminars that provide appropriate training based on each staff member’s duties and responsibilities. …
Get the schedule right.
Get the schedule right. The schedule affects nearly every aspect of practice operations. Poorly constructed schedules lead to chaotic results—frustrated patients, cancelled appointments, lost …
Watch for ways to collaborate with team members.
Watch for ways to collaborate with team members. In a well-run practice, each team member’s individual responsibilities are clearly spelled out. Yet there are always opportunities for staff members to …
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Make patients feel like part of their own personal oral healthcare team.
Make patients feel like part of their own personal oral healthcare team. Use “we” instead of “I” during patient interactions. Treat patients as the center of everyone’s attention while they are in …
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Advice for the Endodontist – Give credit where it’s due.
Advice for the Endodontist – Give credit where it’s due. Everyone on the team should acknowledge who has come up with a good idea… but it’s especially important for you to do so. As the practice …
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Advice to the Treatment Coordinator – Learn from rejection.
Advice to the Treatment Coordinator – Learn from rejection. When doctors have a case rejected, they tend to feel badly and take it personally. Sales people don’t react that way. When sales people have …
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Eliminate inefficiencies.
Eliminate inefficiencies. Eventually, even the best practice systems develop bottlenecks that reduce efficiency and increase stress. That’s why all systems should be replaced—not merely tweaked—every …
Offer outside financing as a payment option.
Offer outside financing as a payment option. Whenever patients need to pay a significant amount out of pocket for treatment, offer to put them in touch with a reputable finance company. While there is …
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Use the right words.
Use the right words. When it comes to treatment consultations, a poorly prepared case presentation will have limited success. To enhance the doctor and team’s verbal skills, use scripting that …
Advice for the Endodontist – Behave like a CEO every day.
Advice for the Endodontist – Behave like a CEO every day. As the practice leader, you can have a profound, positive effect on team members if you: Come to the office energized Greet team members …
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Advice for the Endodontist – Make business education a priority.
Advice for the Endodontist – Make business education a priority. The Great Recession and its aftermath have ushered in a host of permanent changes that have forever altered the dental profession. In …
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