Set your sights on growing production 15+% per year. Even in the new dental economy, your practice can grow 15% or more per year—without increasing fixed expenses. By asking patients for referrals, …

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In meetings, focus on ways to meet challenges. A well-run staff meeting can have a highly positive impact on office morale. Rather than complaining about problems, brainstorm to find solutions. This …

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Move beyond communicating to motivating. Whenever you are communicating with endo patients, be mindful about the practice’s objectives. Use scripts to influence patient behavior… whether it’s showing …

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Publish content that is shareable. Use social media to inform and entertain patients, not just as an excuse to talk about your practice. While a Tweet or a Facebook post can discuss important practice …

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Advice for the Endodontist– Set high expectations. Good leaders challenge their team members to reach their potential. Most people will excel when given challenges in small doses. Effective leaders …

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Establish and transfer trust with new endo patients. Whether you’re taking new patient calls or greeting new patients in the office, show confidence in the practice’s ability to handle their case and …

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Take inventory every six months. As part of your program to control overhead, pay attention to the supplies you have on hand. Many practices end up with supply closets full of materials they don’t …

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Understand that small things count. Whether it’s minimizing waiting time, offering bottled water or providing Wi-Fi, go out of your way to make patients feel welcome and comfortable at your office. …

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Advice for the Endodontist – Show your team that you care about them. As the practice leader, you can empower staff members in three ways. First, by making sure the systems they work with are …

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Don’t assume your practice can’t increase production. Does a fast runner think it’s impossible to run any faster and just accept the status quo? The answer is “no.” The best runners are those who …

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Realize the power of scripting. Knowing what to say greatly enhances every interaction with patients. Use staff meetings to review and role-play training scripts. Scripts make everyone more confident …

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Maximize patient benefits from insurance. In the post-recession economy, many endo patients are experiencing financial stress and can use all the help they can get. Show those with insurance how to …

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