Advice for the Marketing Coordinator – Diversify. Don’t rely on just a few strategies throughout the year. A greater variety of strategies—implemented consistently throughout the year—will appeal to a …

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Take advantage of in-office and offsite training opportunities. Whether it’s a lunch-and-learn, a dental conference, tradeshow or seminar, make the most of training opportunities when they occur. …

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Advice for the Endodontist – Thank referring doctors. They account for a significant portion of your production. They entrust their patients to your care. They play an important role in your …

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Advice for the Endodontist – Avoid micro-managing. Delegation is a much more efficient and satisfying way to manage. First, train team members to handle all non-clinical tasks. By doing so, you’ll …

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If you detect a mistake a fellow team member has made, talk to that person about it first. We all make mistakes. If you spot one, go straight to the source. Often it can be corrected before any damage …

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Collect 99% of all money owed to the practice. Production, no matter how much it increases, doesn’t count unless the practice collects its fees. Review your policies to tighten up collections. Require …

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Look everywhere for ways to innovate. To differentiate your endo practice from others, find ways to do anything and everything better. From how you welcome new patients to the practice to how you …

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When you upgrade systems, update training, too. Most systems need to be replaced every three to five years. Think of team training as an essential part of the process. Develop new scripting to guide …

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Advice for the Endodontist – Show your team that you care. There are many different ways to demonstrate caring for staff members, from sending cards and gifts on birthdays to allowing scheduling …

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Target areas for improving communication. Endo practice success depends heavily on effective communication. Locate the areas where there is any breakdown in efficiency and design simple communication …

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Do you know the practice vision? It’s the source of professional motivation—the reason everyone comes to the office each morning. A vision articulates where the endodontic office should be in the …

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Advice for the Marketing Coordinator – Review your website periodically. Does your website accurately reflect your practice’s services, financial policies, hours of operation, etc.? Has the practice …

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