Think of all patient interactions as customer service opportunities. The reputation of your endo practice is based not only on the quality of clinical care provided but also on how well you …

Continue Reading about Think of all patient interactions as customer service opportunities. →

  Look at the practice from your patients’ viewpoint. Team members should both read over scripts and “act them out” or role-play. This training process reinforces important practice information. …

Continue Reading about Look at the practice from your patients’ viewpoint. →

Advice for the Marketing Coordinator – Start working on next year’s marketing calendar now. Review the effectiveness of this year’s marketing strategies so far. Keep the strategies that have generated …

Continue Reading about Advice for the Marketing Coordinator – Start working on next year’s marketing calendar now. →

Avoid negativity. Positive people inspire others to act in a positive manner. If the doctor or team members have a tendency to be negative, then others may follow that example, which usually leads to …

Continue Reading about Avoid negativity. →

Advice for the Endodontist – Thank patients who make referrals. Anyone who refers should receive a personal thank-you call from the doctor. The practice should also send an email to referrers …

Continue Reading about Advice for the Endodontist – Thank patients who make referrals. →

Do you know your endo practice’s brand? Branding can play a key role in your practice’s success. The brand should be based on your practice philosophy and greatest strengths. Keep it in mind whenever …

Continue Reading about Do you know your endo practice’s brand? →

Advice for the Front Desk Coordinator – Ask “the question” during checkout. When patients return from the clinical area, always ask “How was your visit today?” If patients mention anything less than a …

Continue Reading about Advice for the Front Desk Coordinator – Ask “the question” during checkout. →

Find reasons to compliment all endo patients. Compliments not only make patients feel good, but they also demonstrate that you’re paying attention to them personally. They will feel more relaxed, have …

Continue Reading about Find reasons to compliment all endo patients. →

Pay attention to overhead. Overhead is necessary for running an endo office, but unnecessary expenses can hurt the practice’s financial health. To operate successfully, the practice must effectively …

Continue Reading about Pay attention to overhead. →

Advice for the Endodontist – Delegate responsibilities. As the practice’s primary producer, you can raise production dramatically by delegating virtually all non-clinical responsibilities to staff …

Continue Reading about Advice for the Endodontist – Delegate responsibilities. →

Follow up personally with endo patients after treatment. Show patients how much you care about them. The evening after treatment, someone… preferably the endodontist… should call them at home to ask …

Continue Reading about Follow up personally with endo patients after treatment. →

Make systems evaluation a team effort. All staff members should be on the lookout every day for problems with the management systems they use. Make notes about bottlenecks and inefficiencies, then …

Continue Reading about Make systems evaluation a team effort. →