Help the endodontist achieve the daily production target 90% of the time. To reach an annual production goal, the doctor must consistently hit the daily mark most of the time. The endodontist may be …

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When you see a drop in efficiency, look first at communications. The smooth operation of any endo practice depends on how well team members communicate with each other. A procedural breakdown can …

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Use scripting to motivate every caller to make an appointment. Scripts should: Make the caller feel welcome at the practice Emphasize the endodontist’s excellent credentials Discover some …

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Increase scheduling efficiency with this simple change. If your endo practice still uses 15-minute scheduling increments, you’re probably losing a considerable amount of potentially productive time …

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Emphasize the 48-hour rule. When setting up appointments for patients, your front desk coordinator should make it clear that 48-hours’ notice is required to cancel an appointment. If handing an …

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Identify communication problems… and correct them. Locate the areas where there are breakdowns in efficiency and come up with simple communication systems to resolve these problems. Effective …

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Highlight treatment benefits. Whether presenting need-based or elective treatment, emphasize how it will improve quality of life for patients. Rather than dwelling on clinical details—which patients …

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Advice for the Marketing Coordinator – Project enthusiasm. Even if you’re having a bad day, your job will be easier if you can surround yourself and others with positive personal energy. In your …

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Advice for the Endodontist – Don’t create (and then neglect) a second location. Many satellite offices perform poorly because they’re perceived differently from the main location and receive less …

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Help keep practice systems and technology up-to-date. Everyone on the endo team should be on the lookout for opportunities to upgrade protocols in order to enhance patient care, increase efficiency, …

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Advice for the Front Desk Team – Give written notice that payment is due. It’s most cost-effective to collect what patients owe before they leave the office. If this is not possible, don’t just …

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Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep …

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