Keep marketing efforts consistent. The most effective marketing programs for endo practices are consistent throughout the year and from one year to the next. Create an annual marketing plan that …
What’s your practice’s brand personality?
What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or …
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Communicate consistently with endo patients.
Communicate consistently with endo patients. Use scripts to keep all team members on the same page when talking with patients. It can be very frustrating for patients to hear conflicting answers to …
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Keep patients extremely comfortable during treatment.
Keep patients extremely comfortable during treatment. Comfort and convenience matter to patients. Provide them with special amenities like beverages, blankets, pillows and magazines. All these …
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Recognize that using smartphones makes information vulnerable.
Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there …
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Advice for the Endodontist – Polish your elective case presentation skills.
Advice for the Endodontist – Polish your elective case presentation skills. You may need little or no finesse to close need-based cases, especially if a patient is experiencing or anticipating pain. …
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Stay focused on the positive in meetings.
Stay focused on the positive in meetings. Every endo team feels a certain amount of stress, so some complaints are bound to come up at staff meetings. But you should use an agenda—plus the right …
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Judge new technology by its impact on patient care.
Judge new technology by its impact on patient care. Dental practices are inundated with information about new products and services—from sophisticated equipment to disposable gloves. To determine if a …
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Build value during the New Endo Patient Phone Call.
Build value during the New Endo Patient Phone Call. A new patient’s first call to your endo practice will set the tone for everything that follows. Get off to a good start with scripting that not only …
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Advice for the Endodontist – To get where you want to be, start by figuring out where you are.
Advice for the Endodontist – To get where you want to be, start by figuring out where you are. Effective business growth strategies are numbers-driven, and the first set of numbers you need to …
Advice for the Endodontist – Find your leadership style, and put it to good use.
Advice for the Endodontist – Find your leadership style, and put it to good use. As practice leaders, endodontists must develop leadership techniques that fit their personalities. Some can motivate …
Create strong connections between team members.
Create strong connections between team members. Even a small group of people who work together will develop highly complex interconnections—some positive, some not. As practice leader, you can (and …
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