Change décor to change perceptions. The image and appearance of your practice influences your level of patient satisfaction. To change patient impressions of the practice, upgrade the office’s image. …

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Advice for the Marketing Coordinator – Maintain enthusiasm. In your position, you are often the public face of your practice. A pleasant demeanor and an enthusiastic manner help build strong …

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Create better interoffice communication. Any patient who is referred for interdisciplinary care should trigger a conversation between the two offices. All too often, written communication goes unread …

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Check Key Production Indicators (KPIs) weekly. To track performance, doctors should use 12–15 KPIs, including: Production Collections Overhead Referrals Profitability Once you determine …

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Maintain a lively practice atmosphere. Professionalism and attentive care don’t preclude pleasant human interaction around and with patients. As long as it doesn’t interfere with the quality of …

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Use “habit triggers” to bring out your winning personality. A habit trigger is a simple sentence you repeat to yourself to reinforce a positive attitude before meeting patients. You might say, “I’m …

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Turn cost containment into a staff project. If practice overhead is higher than 42% of total revenue, there are almost certainly areas where costs can be reduced without negative consequences. The …

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Advice for the Marketing Coordinator – Improve interpersonal skills. Learn as many personal details (family situation, hobbies, favorite foods, etc.) as you can about referring doctors and their …

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Offer more value to your patients. In today’s post-recession economy, people want more value for their money. For your practice, this means providing excellent customer service, offering multiple …

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Take the time to answer patients’ questions fully. When patients ask you questions, give them the answers they need. Even if it’s something you’ve already explained to other patients… or if you think …

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Advice for the Marketing Coordinator – Market consistently. To ensure the best marketing results, consistency is critical. Use strategies on an ongoing basis throughout the year. Haphazard marketing …

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Protect your practice’s website from hackers. Cyber criminals can steal sensitive patient information… names, addresses, Social Security numbers and perhaps even financial data… from your website. …

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