Don’t let others bring you down. Every day, they’re opportunities for other people to bring you down. If you simply decide that you will not allow this to happen, you will move forward to having one …
Have you done a competition scan?
Have you done a competition scan? In the world of referral marketing, it is important to regularly scan your practice area to determine what new types of competition may have emerged. If you find …
How good was your customer service today?
How good was your customer service today? A great exercise is for every team member to offer a score between 0 and 10 each morning on how well they delivered customer service the day before. This …
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Reduce overhead by one percent.
Reduce overhead by one percent. One way to start reducing overhead is to ask the team member who handles ordering to reduce costs by one percent. Give this person this objective and the freedom and …
Just one objective.
Just one objective. Teams run best when there is accountability. Every team member should have one objective that they are asked to achieve during the year. This is the first step in building great …
Will you always have this many referrals?
5 Steps to Excellent Referral Marketing - Referral marketing will drive new patients into your practice. It requires a continual focus on implementing the correct strategies all year long. There are …
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Don’t ignore any of your referral sources.
Don’t ignore any of your referral sources. There’s a natural tendency to gradually focus mostly on your top referral sources. They often become your friends and get more of your attention; however, …
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What will you do wrong in the next 10 years?
What will you do wrong in the next 10 years? This is the wrong question because we cannot change anything from the past. The better question is: what will you do wrong in the next 10 years? You can …
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Radical consistency.
Radical consistency. One of our findings in our 31-year ongoing study of the top 10% producing practices is that they are radically consistent in regard to continual improvement. They make big changes …
Customer service needs to be discussed every single day.
Customer service needs to be discussed every single day. If you want to have great customer service, you must talk about it with the team every day. Missing one day without discussing customer service …
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Where do you find great referral marketing strategies?
Where do you find great referral marketing strategies? The answer is literally everywhere. In recent months we have had specialists develop all kinds of new strategies simply by paying attention to …
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Remember, it’s all about relationships.
Remember, it’s all about relationships. When designing your referral marketing program, focus on building great relationships. Any specialist that can build relationships with referring doctors will …
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